Starting up

First-Year Math: What a New Online Store Actually Earns and Spends

A month-by-month model of a first-year store built from published benchmarks: revenue ramp, fixed costs, and where the break-even month lands.

By Commerce Quarterly · July 12, 2026 · 2 min read

Packed shipping boxes on a small warehouse shelf beside a laptop

[DEMO-КОНТЕНТ] Макет для дизайна.

Placeholder body for the design review.

Cite this analysis: Commerce Quarterly (2026). “First-Year Math: What a New Online Store Actually Earns and Spends.” https://commercequarterly.com/startup/first-year-math-online-store/